Why Trust Matters to Leaders; Leaders Build Trust

Why Trust Matters to Leaders; Leaders Build Trust

February 2, 2021 by Doug Thorpe

For decades, business leaders have been equipping themselves with every book, philosophy, reward, and program the so-called experts have convinced them to buy into, yet companies everywhere continue to struggle with toxic cultures, low performance from teams, and the unhappiness that go with them. Yet how can leaders build trust?

From our earliest days on the playground to modern-day business board rooms, there is one giant factor that makes the difference between success and failure.

That factor is trust.

Companies work long and hard, spending millions of dollars to build brand awareness that shows trust. Consumers have to trust something before they buy. Managers and CEOs spend time and money trying to build better work teams.

Recent studies in several sectors have discovered the biggest contributor to team success is TRUST.

Building Team Performance

Google broke the ice on this topic with their “Aristotle Project.” Following the success of Google’s Project Oxygen research where the People Analytics team studied what makes a great manager, Google…