December 29, 2020 by Doug Thorpe
There’s a popular business analysis tool known as S.W.O.T. It provides a method for looking at strengths, weaknesses, opportunities, and threats.
SWOT reviews are done for business issues of all kinds like competition, market position, product design, sales, and technology. As applied to a business, you can see the merit of doing this review periodically.
However, it can be useful on a personal level as well. Managers and leaders should take time during annual reviews and goal setting to add this powerful view as well. Here’s how it can work.
Personal Review Using SWOT
A plan of action using a Personal SWOT Analysis can be developed for every aspect of development and execution because there are always three critical components in every chosen role you may serve. Whether you are husband, wife, father, mother, community leader, volunteer or other, you can SWOT your contribution to that effort.
Why? Because every role we serve has three key components.
Identity, Purpose, and Intention.
These three components form a process of right action. Without understanding who you are or what your business or organizational core competence is and what is the purpose you intend, you are always going to be guessing more than you have to.
In the following analysis, you are taken step by step through a proven process of creating clarity of right action.
However, to do so we have to begin with a simple way of fleshing out the context within which you intend to work. It doesn’t matter what context or role you choose, each of them requires you to be clear.
In order to reach clarity we take some simple, yet critically important steps. The first steps begin with a SWOT Analysis.
You will focus on the following overriding questions:
- Do you know your personal purpose?
- What are your goals or objectives?