Making It Real with People, Productivity, and Profitability

Executive coaching is a growing business. It is no longer limited to Fortune 500 companies. Entrepreneurs and owners of private businesses of all sizes have turned to coaching for business and personal growth.

Back in 2004, the Harvard Business Review reported that executive coaching got started in the 1980s, yet still lacked reliable information for measuring success. The report estimated $1 billion spent on corporate coaching in 2004. It was anticipated that the coaching industry would continue to grow due to the considerable need for executive improvement.

Even after the 2008 recession, the executive coaching industry has continued its wide adoption by leaders everywhere. The attraction is simple: executive coaching prepares new executives to lead and equips established executives to master their own abilities. This potent combination has driven the substantial growth seen in the executive education marketplace. A 2012 study released by the International Coach Federation (ICF) “estimated the industry’s annual revenue at about $2 billion,” according to Frank Kalman of CLO Media.

While the individual executive coaching practice has been widely adopted, business coaching has emerged as its own specialty. With business coaching, the client hires a coach to provide an independent, third-party…