How to Measure the ROI of Executive Coaching or Business Therapy

Doug Thorpe
3 min readMay 16, 2023

As a business owner, entrepreneur, or executive, investing in the development of your team is crucial for the success of your organization. Executive coaching is a popular method used to enhance leadership skills, boost productivity, and achieve personal and professional growth. But how do you measure the return on investment (ROI) of executive coaching or business therapy?

In this blog post, we will explore the various ways you can evaluate the impact of executive coaching.

Define your goals and objectives

The first step in evaluating ROI on executive coaching is to clarify your goals and objectives. Think about what you hope to achieve through the coaching, both for the individual being coached and the organization as a whole.

This could include improving leadership skills, increasing productivity, enhancing collaboration, or achieving specific business goals. Having a clear understanding of what you want to achieve is essential in determining the success of executive coaching.

Set measurable criteria

Once you have defined your goals, it’s important to establish measurable criteria to evaluate the effectiveness of the coaching. This could include tracking improvements in specific metrics, such as sales revenue, customer satisfaction, or employee engagement.

It could also involve conducting surveys or interviews to assess changes in behavior, skills, and knowledge. Having objective data to analyze enables you to determine the ROI of executive coaching.

Monitor progress throughout the coaching process

To accurately evaluate the ROI of executive coaching, it’s important to monitor progress throughout the coaching process. Regular check-ins with the individual being coached, as well as feedback from colleagues or managers, can provide valuable insights into the effectiveness of the coaching.

This enables you to make any necessary adjustments to ensure that the coaching is delivering the desired results.

Assess the impact on organizational outcomes



Doug Thorpe

Business Advisor and Executive Coach for Entrepreneurs & Large Corp Executives | Maximize People, Process & Profits