Business Therapy: Unpacking the Concept of Coaching for Entrepreneurs

Doug Thorpe
3 min readMay 2, 2023

As an entrepreneur, launching and growing a business is one of the most challenging tasks you will ever tackle. While passion, grit, and sheer determination are all essential for success, they can only take you so far. That’s where business therapy comes in.

A business coach can serve as your guide and sounding board, helping you to identify your strengths and weaknesses, navigate roadblocks, and develop a growth strategy. In this post, we’ll unpack the concept of business therapy and explore why it can be an invaluable tool for entrepreneurs at any stage of their journey.

What is Business Therapy?

Business therapy is a form of coaching that aims to increase an entrepreneur’s business acumen, decision-making abilities, and interpersonal skills. These coaches work with entrepreneurs to identify their goals and develop a roadmap to achieve them. Business coaches can help address the psychological and emotional components that frequently accompany the business.

From my decades of business coaching and consulting, I have designed a simple 4-part model to use as a framework. It is called “Cover Your Bases.” In this model, I define four pillars for business success.

People, Process, Product, and Performance — Doing a deep dive into each of these key areas can uncover hidden strengths and opportunities. It also may uncover gaps or weaknesses that need attention.

What are the Benefits of Business Therapy?

There are a crap ton of benefits of business therapy. For starters, a business coach can help you navigate difficult decisions, offering critical input and guidance. Also, a coach can help you develop an action plan that includes setting measurable goals to gauge progress.

A coach can also help navigate the emotional toll that entrepreneurship can take, providing a sounding board for your frustrations and anxieties. This can be incredibly beneficial for entrepreneurs who feel isolated or overwhelmed.

When Should You Seek Out a Business Coach?



Doug Thorpe

Business Advisor and Executive Coach for Entrepreneurs & Large Corp Executives | Maximize People, Process & Profits